Hacker News new | ask | show | jobs
by mattkevan 2558 days ago
Feels like the same people responsible for Mircrosoft's product decisions in the 2000s have now all moved to Google, with a slight twist in strategy.

When a Microsoft product didn't do well they called it something different and relaunched, hoping no-one realised it was the same old thing – e.g. Zune Music/Xbox Music/MSN Music/Groove Music/Microsoft Store etc.

Google now* just kills it and launches something else, sometimes more than one, hoping no-one remembers the still-cooling corpse of the previous attempt. For example, they're now on their ninth attempt [0] at a messaging service with no end in sight.

*Google Now is also dead.

[0]https://arstechnica.com/gadgets/2019/06/google-ninth-attempt...

2 comments

I don't mind the killing off of stuff that doesn't catches on it's a mark of dynamism.
In a backhanded way, neither do I.

When Google Reader died, it reminded me not to become dependent on other peoples' computers. I had gotten lazy and was attracted to a well done tool, and it dying was a helpful reminder that I'd been suckered, and was lucky it wasn't something more important.

I've been better at not making that mistake since.

It suggests a lack of focus, and gives users a reason to not trust their products. Why should I adopt service n when it's probably going to be shut down in 12-18 months, after the launch of service n+1?
You shouldn't, because you're a member of the early majority, late majority, or laggards, in Crossing the Chasm terms. Innovators and early adopters are more comfortable trying out a startup's offering that might be imperfect or might fail.

Most people are conservative like you. Your sheer numbers are why crossing the chasm is so important for the long-term survival of a new offering.

Quite a pointed you there. Thanks for that.

I love discovering and trying out innovative new products, and have made it a large part of what I do professionally.

However, some offerings I take more seriously than others.

With Google, if it's not search, data or ad related (i.e. the stuff that makes them money), it's generally the case it's not going to be around long-term.

Not really, adopting these apps is usually a modest investment on the users' part.
After a while it starts looking like a bloodbath
Is there a list of Google services somewhere? I'm always astonished at how I only hear of SOO many of their services only in their obituary.
Not the list you are looking for:

https://gcemetery.co/

There's a whole Wikipedia page for it.

https://en.wikipedia.org/wiki/List_of_Google_products