[it33]

Mattermost CEO here,

We're working on getting more awareness around Mattermost as an open source Slack-alternative.

We just raised another $50M to invest in our product, on top of $20M we announced 4 months ago. Compared to the $1.2B Slack's raised, it's not that much--but we think dollars in open source can do more.

Our market is enterprise, particularly enterprise DevOps, so there's not as much brand marketing going on.

If Slack were Nike, I think Mattermost would be like the manufacturer of business-style shoes people wear into banks, governmental agencies, manufacturing companies, etc. where sneakers don't typically go.

We want to be just as comfortable and functional as Nikes, but our priority is to make our users and customers look good, and make them successful and build their brand, not promote our brand.

Our brand is to serve.