[elicash]

That quote is missing some context that I think makes the story even more impressive.

So, this was before the Hot Cheeto idea. Montañez was looking for ways of advancing inside of the company and had asked a salesperson if he could trail him as he did his routes. This was on Montañez's day off work, so it was unpaid. The advantage to the salesperson was an extra set of hands for unloading.

He saw the shelf or whatever the terminology is and how much FritoLay product they were selling in the individual stores. That's what he had in mind when he used his arms to say how much market share. The question scared him (apparently he and his wife hadn't gotten to the "market share" chapter in the book they got from the library) until he remembered that day following the salesperson and so the punchline is that he thought he nailed the answer.