I’ve read the title as “Google to reimplement curl in libcurl”. I only noticed the libcrul after reading the article so they certainly have a point that’s it’s very confusing.
I had to re-read the title maybe 5 times before I got it, so I can definitely agree with your sentiment. The repetition of the "r" is definitely easy to miss.
I know that naming stuff is hard and I'm definitely pretty bad at it but when you're working at Google or some other tech giant I think you should have the elegance of being a bit more thoughtful with that stuff. I predict that it's going to make it significantly more painful to... google for libcurl in the future.
I invite the libcurl folks to name their next project "groogle".
I'd say the name is definitely too close for comfort.