[tw04]

I think it's a stretch to say they directly compete. Amazon's Prime service covers a tiny fraction of their catalogue. And everything else is a per-move/show rental or purchase fee. I technically have both because prime video is just included with the membership, but there's no way I would ever pay Amazon more money for Prime Video vs. something like Netflix.

[jjeaff]

A stretch? If prime isn't a direct competitor, then no one is. Competitors can have different pricing structures and still be competitors.

[tw04]

So GM and Avis are competitors?