[pierrebetouin]

Thanks! Marketing and sales in the security space was traditionally always fear-driven - “Buy our product. If not, you’re going to get breached”. An ROI would be built using an “average breach cost”.

Today Sqreen is inbound-driven and the marketing/sales process is focused on the positive of how to make security better and more transparent, rather than attempting to stoke fear or play up the negative side.

We never had to build any dubious ROI calculation. Tech audience usually understands the need for security and we present a technical solution that is transparent and easy to use and deploy.