Sure, but what I'm saying is: the largest value is in having won the hearts and minds of their customers (brand value). Amazon are often more expensive than competitors, but customers still prefer them because they know and trust the experience they will get.
Prime lock-in is not innovative or valuable as a concept in itself, it's just a way of capitalising on the loyalty of their customers, which would not work for many other retailers.
Prime lock-in is not innovative or valuable as a concept in itself, it's just a way of capitalising on the loyalty of their customers, which would not work for many other retailers.