[PhasmaFelis]

> Same sign, same products.. nothing unethical.

Exactly. If it's basically the same business under new management, there's nothing wrong with keeping the name. If it's a new business with no relationship to the old, trading on the name to grant false credibility and bring confused customers into their own shop, that's unethical.

[NikkiA]

And kinda stupid if you're trying to game the reputation of a business that went bust.