[chipotle_coyote]

you say SEO tricks are useless

SEO tricks are useless, but that's not the same as saying SEO is useless:

> optimizing your site (for crawlers and users), and following a sane marketing strategy

That's a lot of what (non-jerky) SEO is these days.

One can argue that it's not something worth hiring an SEO consultant for, as there's enough info floating around out there to do this yourself if you're moderately savvy. But there are folks who aren't savvy about that sort of thing, as well as folks who think it's just worth paying someone else to worry about it.