OT but those kontera in-text ads are absolutely horrible. They are like land minds spread throughout the article making it just about unreadable (I tend to mouse over the text I am currently reading)
They're a complete fuck-over on my G1, where browser navigating seems to always want to hover on links, and the popups make it near impossible to actual read the damn article.
I generally assume that any site that is using this sort of crap is not interested in me as a reader and probably isn't concerned with the quality of the content they are offering; they are just trying to lure clicks and eyeballs.
They're a linux-oriented benchmarking site. They're probably pretty strapped for cash on a good day, so they have to use an excess of ads to stay online. They're catering to a small market, so it seems like a fair tradeoff. Besides, their most annoying ads are the easiest to block on any reasonable browser.
http://lab.arc90.com/experiments/readability/