[karaokeyoga]

As a front-end dev working on the web for roughly twenty years, I concur. I was late to the game with BEM and initially bristled since it goes against patterns I thought were working for me. Plus, it's not exactly terse. But, it won me over. I also agree with your comments on CSS-in-JS ... in practical terms, I feel BEM, properly executed, can handle the CSS portion of a large majority of projects.

[danShumway]

I always stuck BEM in the same category as other more dogmatic software approaches -- nice in theory, but not particularly practical for everyday development.

Then I tried in a practical, everyday development setting and found out I was just wrong :)