That's their problem. Refusing to sell your product is probably not the best long-term business strategy. If they want revenue, the will eventually sell. The government already distorts the market in their favor by granting them an exclusive copyright. Those rights do not include being free from the market forces like supply & demand.
> anyone can record it in full HD with an app on their TV
Why would anybody do that, when its easier to just download a torrent? DRM doesn't stop piracy, because "stopping piracy" has always been the PR-excuse. DRM is an attempt to usurp property rights, with a manufacturer retaining control over your device after the first sale.