[geofft]

They're giving users what they want now. The reason we have antitrust laws is that unregulated free markets (i.e., "giving users what they want") have some well-known failure modes that produce happy customers and happy sellers until the entire market collapses and customers are no longer getting what they want.

Would you be satisfied if AOL bought out the internet, because that's what users wanted in the 1990s, and Google never had a chance to exist?

[root_axis]

I am more sympathetic to google in this case as compared to others where the content provided is sourced by another company. In this case the "speed test" service is provided entirely by google as part of their search product, it doesn't rely on Ookla in some manner to power this service.