This is correct, and the equations in the movie were very much real. I thought it was funnily obvious when he called it "The algorithm for rating chess players", knowing what ELO was.
Ah, yes, my mistake. And I wonder how that copyright works... it seems as though these guys: http://digital.ipcprintservices.com/publication/?i=34502&... used the method for their project, although I don't think they made any money off of it. That article also describes Colley's matrix very well.
Also, the Colley matrix homepage has this odd bit of text:
Please note: This method is copyright.
That's not how you protect algorithms.