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by rahimnathwani 2559 days ago
"It's no different to any other secured loan"

It appears to be an unsecured loan. A secured loan is one where the lender takes a lien on (or physical possession of) collateral that can be repossessed or liquidated if the borrower fails to pay back.

"presenting the actual £ amounts rather than % AERs, which is probably clearer for the vast majority of people."

The consumer credit regulators don't agree with you[0]. In the UK, any promotion/solicitation for consumer credit that includes a cost of credit (e.g. the amount of a fee) must also show the APR. The intent of these regulations is to allow offers from different lenders to be compared on a standard measure.

[0] https://www.handbook.fca.org.uk/handbook/CONC/3/5.html