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I saw this nonsense start 20 years ago. Using "cool" jargon in the job descriptions and having automated keyword matching. HR was scored on how well the resumes matched the job description, HR needed to score above 75% so they set the matching bar at 80%, <BOOM> problem solved HR was scoring off the charts. It didn't matter that HR wasn't delivering any resumes to hiring managers, but that wasn't their fault, the wrong people were applying, according to HR.

Now finding a job is like playing a video game but every company has the same game, except the rules are different for each company, and they aren't published. I'm so glad I'm near the end of my career, and I'm senior enough that my jobs are all handled by recruiters, so I have an expert at playing the game working on my behalf.