Some people, like GP, or me, might pay for something just to reward a step in the right direction.
Band I don't listen to releasing music I don't listen to in a way I prefer might be a step in the direction towards band-I-listen-to releasing music in a way I prefer.
Basic psychology. Works on pigeons and what not, as proven by B.F. Skinner.
But I am unconvinced when it comes to the content industry, I'm not sure we can repeat the success from the pigeons on them ;-)