[mcv]

It's not just about branding, it's also about knowing what you eat. And also about restaurants not being able to make every possible piece of food from scratch.

If they made their own veggie burger, I love that. If they bought the best veggie burger on the market, that's also great.

There are plenty of brands involved in restaurants, in meat, in fake meat, in the preparation of the food (Big Green Egg for example). It's rarer to come across brands in vegetables or non-meat/meat-like products, but it happens. Sometimes their bread comes from the best bakery in town and they want you to know that.

Making everything from scratch is a lot of work for a small restaurant. There's nothing wrong with outsourcing it to a specialist.

And they also sell branded drinks, don't they? They don't brew their own cola or beer (well, some do[0]), and they will tell you what brand they've got.

[0] I recently had lunch at https://deproefzaak.nl/en/ which brews their own beer and serves branded veggie burgers.