[Vinnl]

> I eat plenty of meat but have started buying beyond meat patties at the store every now and then.

Pretty off-topic, but a question: after seeing so many mentions on HN, I was pretty interested to give it a try after seeing Beyond Burgers appear in my Dutch grocery store recently. One thing that struck me, though, was that they were twice as expensive as the A brand plant-based burgers we already had, and over three times as expensive as the cheap ones. How expensive are they in the US? (i.e. are they just this expensive because they're from outside the EU?)

[ilikehurdles]

Probably not as expensive. They were pricier than other options, but not as extreme as you're describing. Generally, I notice these brands are more expensive than their meat counterparts and other fresh vegetarian options in the restaurants I visit. They're not cheap. I think a lot of that has to do with the marketing and hype around these products rather than inherent cost of producing or shipping them - and I hope the prices will become more reasonable in the future.

[Vinnl]

Thanks, I'm hoping the latter as well. Might also have to do with trouble scaling up, related to the hype. I hear they're working on a new factory here, so hopefully that helps.