[kevinmchugh]

For pay-per-view events there's usually a commercial PPV sales channel as well. Joe Hand Promotions handled it for the UFC up until this year (now it's all under ESPN+). JHP has some formula for determining cost, it's at least partially determined by venue capacity, hence the use of a cover charge.

[Fripplebubby]

I believe UFC still sells with a commercial formula for bars, I don't know if it's through JHP or not, but my understanding is that ESPN+ is for private consumers only

[kevinmchugh]

oh, I thought ESPN+ also was doing the commercial licenses. They might handle the delivery now, but yeah, it's Joe Hand still that does the negotiation.