[dgzl]

I'm curious, since you know your daughter's personality (and those of little girls in general) better than I do, how would the game be designed such that they'd be more interested? Keep in mind this is coming from a company known for making high quality drones.

[Mauronic1]

I am not informed enough to even guess. Was it the first robotics ciricculum or the gender dynamics of the class? Or both?

That was 7 years ago, now she is in an all girls high school. The same sex education has provided a much less distracting environment. (Don't want to get off topic but I could go on and on about same sex education)

[dgzl]

So you have enough intuition to criticize this drone toy as being "designed by dudes" and not palatable for girls, but have zero intuition about how the game can be changed so your own daughter would enjoy it better? Do you realize how unhelpful that is?

From your own words, it sounds like your daughter enjoys being aesthetically creative rather than technically competitive. In which case, why are you bitter about a drone company being a drone company?

[Mauronic1]

It's not intuition. The product team was lead by a man (see the Bloomberg video). The CEO of DJI is man, every senior exec is a man and 98% of all the DJI reps that I have met at trade shows since 2014 have been men.

It's true that I haven't spent a lot of time thinking about how to solve the problem. But it annoys me when a billion dollar company doesn't seem to either.

[dgzl]

> But it annoys me when a billion dollar company doesn't seem to either.

It is literally not their responsibility, nor should it be. If girls aren't interested in battling or racing or "winning", then giving them competitive battling and racing games might not be a good choice.