[village-idiot]

USDA guides have historically referred to “sweets” as something to consume “sparingly” without any concrete recommendations around maximum grams per day. Up until 2015 they have provided no guidance around added sugars in other products, including in the 6-11 servings of bread (!!) recommended per day.

In 2015 they finally released a recommendation that sugar make up no more than 10% of an American’s daily calories, which is insane.

Also at a practical level, a recommendation to remove fat from diets is a recommendation to add sugar. A wide variety of foods are just absolutely disgusting if you have neither fat nor sugar, and if you declare that the reduction of dietary fat is the main goal for Americans, the result will necessarily be more added sugar. The dietary guidelines still recommend that Americans eat leaner cuts of meat and switch to 1% milk, as if they haven’t already done that.