[koboll]

AMP should be the first stop on the federal government's antitrust investigation. The sheer unfairness of being granted search priority if you hand over your content to Google is the pinnacle of leveraging monopoly power to gain power in another industry.

[GavinMcG]

What "power in another industry" is being gained?

[rendall]

How is this confusing? What's not clear to you?

[anonymousab]

The 'other industry' part. AMP clearly expands and entrenches their power in parts of the web they are already in, but it's unclear what other or newer industry it is supposedly helping them dominate.

[ninth_ant]

> but it's unclear what other or newer industry it is supposedly helping them dominate.

The entire web?

[UweSchmidt]

Indeed. They control the content, and the technology: It could become technically impossible to provide new alternatives for ads, privacy, or any other future use case or interaction.

[joshuamorton]

How does google control the content? Signed exchanges, for example, give the exchange controller less control over content than a CDN.

[GavinMcG]

The "power in another industry" part. What part of that wasn't clear to you?

Which market is Google unfairly benefiting/profiting in, by leveraging its market share in search?

[mattmanser]

Browsers, mobile operating systems, ad networks, comparison sites, video hosting sites, image search, map services, etc., etc., etc.

All of Google myriad of properties benefit from being able to limit competitors web page size, limit their technology use, restrict advertising and gating them behind your own servers.

Plus on top, Google doesn't have to do any of that shit themselves and can gleefully put themselves at the top of every search (and are doing with an ever expanding array of search terms).

As well as increasing the cost of developing a site to compete with any of Google's myriad properties, by having to support HTML and Google's proprietary AMP, that they're pretending is an open standard but is completely under their control.

[eclipxe]

>Google doesn't have to do any of that shit themselves and can gleefully put themselves at the top of every search (and are doing with an ever expanding array of search terms).

Why shouldn't a company be able to decide what they feature on their search results and how they rank things? If every result was a Google owned site, so what? Nothing is stopping you from using a different search engine.

[mattmanser]

Because it's using your domination in one market to destroy competitors in another, it's illegal.

Hence the big fines that google is starting to get hit with, with some regularity.

[sixstringtheory]

> Nothing is stopping you from using a different search engine.

AMP links are everywhere now, not just Google search results.

Thank goodness for the bot on Reddit that posts replies with the actual link, for any AMP links that are posted.

[fjsolwmv]

If you don't want to see Google content when you visit a web page, maybe you should visit a non-Google web page?