[novas0x2a]

I could be mistaken, but I think this is a somewhat weaker version of Android for Work, which shipped about two years ago, I believe (couldn't find the exact date). Perhaps Apple is doing something that AfW isn't already doing, but it's hard to tell from this article, which doesn't mention AfW at all.

[bestnameever]

I'm not sure of the differences between AfW and this either but I don't think it matters in the big picture. Instead, I see this as just one step in many that Apple has taken in designing their products around user privacy, when possible.