[buffaloo]

The numbers that matter are the ones I don’t see. Revenue? Expenses? Time commitment you put in. Opportunity cost of that time.

Maybe you aren’t Zagat’s or whatever, but if it cash flows out, pays you for your time, or you just enjoy it... Why not.

[eclipse31]

Initially I was targeting users, eyeballs on the site. If I could get a few 1000 a month, my plan then was to approach investors, saying "I've got this many people using the site, this is how I plan to make money". So, I have 0 revenue and only 500 monthly visitors, they're the only figures I have right now!