[AnimalMuppet]

Because if this takes off, and BYND owns the market, they will in fact be worth that and more.

If. But their odds aren't too horrible, and the potential market is rather large.

[quickthrower2]

Is it hard to compete with? How would they own the market?

[AnimalMuppet]

Creating lab-grown "meat" that tastes, cooks, and digests like real meat is probably not easy. If they can patent some of their techniques, that could make it very difficult for others to compete with them (depending on how easy it is to find alternatives to the patents).

[muzani]

A lot of people have tried. It seems to be like electric cars... nobody would do it until someone proves that it could be done well.