[rvrabec]

Your data is worth whatever someone will pay. It isn't just about ad revenue, it's about the market research that becomes a behavioral futures market. This app gives you a personal data value estimate (average it's a couple hundred dollars/year): https://app.fastgarden.io/assessment

[munk-a]

That is how much the market values data, but markets are not the ultimate decider of worth. Additionally, different participants in markets place different values on the goods being traded, otherwise trade would be useless - the participants consuming our privacy right now value that privacy incredibly cheaply.