Well, to a degree, that's precisely right. Only a massive movement will fix this systemic problem. Throwing out plastic bottles won't fix the problem, although I wish it would.
A movement starts with a small number of people who believe in it. If an article convinced me to change something in my daily life, I'd probably tell other people to change it too.
Better than an article that leaves me with no action points.
Better than an article that leaves me with no action points.