[jackfoxy]

From the press release:

To qualify, commercial and marketing activities must either: require the unique microgravity environment to enable manufacturing, production or development of a commercial application; have a connection to NASA’s mission; or support the development of a sustainable low-Earth orbit economy.

[cmancini]

That's a good point. There will be prioritization, and the costs could be so high as to rule out brand plays even if they could get the rules interpreted as loosely as possible. My idea might need to bake a bit longer. :)