[azim]

I was curious too, so I looked it up.

Wikipedia also quotes the 78% number, citing Coca-Cola Co's 2005 SEC filing [1]. However, a cursory read of their SEC filing reveals this: "In 2005, concentrates and syrups for beverages bearing the trademark "Coca-Cola" or including the trademark "Coke" ("Coca-Cola Trademark Beverages") accounted for approximately 55 percent of the Company's total gallon sales." [2] It's possible the 78% number the Wikipedia article is drawing from is based on a newer SEC report which isn't cited correctly.

Edit: I Looked up their 10-k from Feb 2010 and found this: "Trademark Coca-Cola Beverages accounted for approximately 51 percent, 51 percent and 53 percent of our worldwide unit case volume for 2009, 2008 and 2007, respectively." [3] So it looks like Wikipedia may have incorrect information!

[1] http://en.wikipedia.org/wiki/The_Coca-Cola_Company#Revenue

[2] http://www.sec.gov/Archives/edgar/data/21344/000104746906002...

[3] http://ir.thecoca-colacompany.com/phoenix.zhtml?c=94566&...

[electromagnetic]

I stand corrected, it sounds like the ~55% figure is "Coca-Cola" products as in Original, Diet, Diet Caffeine Free, Zero, Diet with lemon, etc. I wonder if the 78% figure is from Coca-Cola 'company' drinks, like Sprite, Fanta, etc and the remaining 22% is subsidiary sales like Vitamin Water (Energy Brands subsidiary), etc.

[gridspy]

I hope you edited the corresponding wikipedia page.