[sv123]

As a looker customer seeing this news makes me very uneasy. We have invested a ton in their platform by building three of our core products on their embedded version. The thought that our future relies now more in Google's product decisions is scary.

[cosmie]

> The thought that our future relies now more in Google's product decisions is scary. At least in this case, Google's product decisions are counter-balanced by the variety of enterprise contracts Looker is already beholden to. Which should help to temper any abrupt surprises.

That said Azure has embedded PowerBI[1], AWS has embedded Quicksight[2], and Tableau even offers an embedded analytics service[3]. So you're far more likely to see it being rolled into GCP than being killed off outright. And all of their competitors offer the same flavor of "deeply integrated with our ecosystem but also connects to just about data store". So they'd actually lose feature parity with all of their main competitors if they butchered the embedded version.

[1] https://powerbi.microsoft.com/en-us/power-bi-embedded/

[2] https://aws.amazon.com/quicksight/features-embedding/

[3] https://www.tableau.com/pricing/embedded

[senderista]

Any business decision-maker who decides to take a critical dependency on a VC-funded startup has only themselves to blame when they are inevitably left high and dry. The only real customers of a startup are the investors.