[tmountain]

I'm curious what this means for folks that opted to use Looker for their embedded analytics and if that's something Google is interested in supporting over the long-term?

I'm also wondering how this affects pricing over the long-term and whether this becomes a replacement for Data Studio / commoditized analytics platform to make GCP more compelling?

Would it be in Google's interest to offer this for free (or at least with very little up front cost) in the interest of competing with AWS?

As a sidenote, Looker is a great platform. I evaluated 8 BI platforms late last year, and it really stood out (LookML, Git integration, awesome charting widgets, customization, etc).

[sv123]

Very worried on the embedded side, we spent a full year migrating off of sisense embedded onto Looker embedded and literally launched two days ago. Embedded on any BI platform already seems like a red-headed stepchild with a little love, but not too much, being put into it in fits and starts. It could be so useful to so many companies, but the platform costs puts it outside most of their reach, so it ends up just hanging out. The thought of moving again makes me ill, not just for the herculean dev effort, but the fact that Looker really does have one of the only really useful embedded offerings. No other BI tool could compare.

[drinkzima]

We aren’t going anywhere. You’re going to continue to get the same product and support you are used to.