[analogmemory]

Daily Mail is the sort of “paper” you use to line a bird cage with

[Quarrelsome]

oh sure, I know cause I used to deliver it as a paper boy, got a good grounding but that doesn't explain why it dropped in Google rank.

[spookthesunset]

It got dropped in rank because Google decided something else should be higher ranked. How do you propose google rank things? Don't forget people will always game whatever your ranking algorithm, so please elaborate how you'll deal with that too.