[spbyrne]

Has that not been in Apple's playbook for years? Those in the industry know the $5k monitor is a good deal and they also know they don't need the stand (get the VESA adaptor) since they already probably have a multi-monitor stand. So for their actual target audience no one will bat an eye. But for those of us not interested in an expensive monitor the overpriced stand gives us something to talk about and keeps them in the news cycle.