[weystrom]

My point is that it's a big competition for him.

Bear has a development team and it's $1.49 monthly, even cheaper if you buy annually (I know that that it leverages iCloud, but even then - you can spend 1$ and get 50 gigs of storage to use for anything you want).

Not to even mention that there are so many alternatives. Markdown editor is the new todo app. Everybody is doing one, just look at this thread.