[byteclub]

I especially like point #7: "You get a baseline. Then you go and try to do it better."

One possible interpretation: "learn as much as you can about your enemy, then use that knowledge against them." :-)

[patio11]

I'd be thinking "learn as much as you can about your customers, who have virtually infinite amounts of budget relative to your needs and lots of problems which you don't have because you can program around them in a day."