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by cardiffspaceman 2569 days ago
Back in the days of Windows 3.1 when people bought software in a store on floppies, end-cap positioning was discussed as if it were under the control or influence of the 'distributor' layer of the retail food chain, and therefore the developer (the company) would design the collateral for the end-cap and work with the distributor. The end-caps were not usually bargains but "important" such as newly available OS's.