[pfranz]

What are your circles? Is it arch vis, tv cartoons, commercials, or something? I'm trying to figure out from their reel why I haven't seen much of Octane in production. Octane does appear to be CUDA only.

Adobe Media Encoder does seem to support OpenCL and CUDA, but the GPU acceleration only looks like it works with certain transforms and filters, not with encoding. So I can see it helping 2d animators, but much less so for video editors--especially with multiple GPUs.

I feel like GPU rendering has been teased for like 10+ years now. Only within the past few years am I seeing studios upgrade their render farm in earnest to accommodate GPUs.

[haldean]

Architecture/immersive media previz seems to be all C4D + Octane, and I've seen lots of the same in 3D motion graphics as well (although I'm less familiar with the field).