[basch]

I dont think most people give a second thought to decentralized protocols and standards vs institutional monopolies. (Not necessarily in those technical terms, but just the concepts in general.)

It's second nature to expect an ATT phone to call a Verizon phone. It's an automatic assumption that outlook and gmail email are cross compatible, along with any other correctly configured email server. But it doesnt even cross peoples minds that they cant order an Uber from Lyft and vice versa. Needing to be on the same closed platform is part of how the internet evolved. Its faster for large companies to release proprietary products than to push industry standardization.