[beat]

It's not just the courts. There's tremendous consumer frustration with the invasiveness of Facebook and Google tracking. Since Apple doesn't really make that much on being a service provider, relative to FB/Google, it gives them more room to make a strong play for the privacy market.

Being "the big tech company that doesn't stalk you like a creepy ex" is a potentially huge market.

[scarface74]

There is no general frustration of the invasiveness of Google outside of the geek community. In general, people do have privacy concerns over Facebook but even then, few leave and even some of them just go over to Instagram.

[giobox]

> Being "the big tech company that doesn't stalk you like a creepy ex" is a potentially huge market.

Genuine question - has anyone actually reliably demonstrated a pro-privacy position to meaningfully increase sales in the tech industry? Doing the opposite certainly doesn't seemed to have harmed the financial success of many so far...

Sure Apple are very pro-privacy and I applaud them for that, but if their approach was, say like Googles, I think they would probably still be selling largely the same number of iPhones.

Perhaps I am wrong, and let me be clear I like Apple's position. I just don't know today that it translates to the masses as a sales driving proposition.

[graeme]

I don’t know of any numbers, but it is certainly a lockin factor. I once thought about android, now I never would as long as apple has this privacy stance. I have talked to others who feel the same.

Again, no hard numbers, but it’s at least common enough that others I speak to routinely agree its important to them.

[beat]

There haven't really been pro-privacy options before. So no, no one has proven that it meaningfully increases sales. And it'll take years for it to show up in sales.

Doesn't mean it's wrong.

[jseliger]

There's tremendous consumer frustration with the invasiveness of Facebook and Google tracking.

Is there? https://jakeseliger.com/2018/11/14/is-there-an-actual-facebo.... I often see this claim in the media and on HN, but "tremendous frustration" doesn't seem to show up as behavior change in the data.

[beat]

That article is a brief political opinion piece. I wouldn't consider it an authoritative source.