[cr0sh]

This is an interesting comment; first, we have something akin to

> Web site looks fine, probably done by an engineer..."that looks like a poorly constructed phishing attempt"

...an amalgam of your's and parent's (to your's) posts, and then your's:

> Rather that than some slicked up bullshit from some “startup”

So the question on my mind is, "What does a ecommerce website look like that would satisfy both of your outlooks?"

That is, how does a designer/web developer create a website that won't look too "slick startup BS", but yet won't look like "non-designer engineering garbage"?

I'm not asking you for an answer, but posing this question for others to possibly think about what that answer might be, because too often we encounter one or the other option, and both turn potential customers away...

[King-Aaron]

The other comment below yours does illustrate it a bit better, I don't think a sales site needs to be of a 'slick startup' style to provide a little more trust about their product and service, rather just take some care and attention with their presentation.

Things like the lackluster approach to their imagery or the lack of thought behind layout of elements in the footer/header etc to me doesn't instill the notion that this company has taken any care or thought to their own presentation, and because of that I wouldn't trust them to also take care with their card processing or other infrastructure related to taking my payment. You don't need a design degree or a deep understanding of the arts to make something which doesn't look like a dog's breakfast :)

[madengr]

Like these (no BS like stock photos of models around conference tables, just the products):

https://www.fairviewmicrowave.com/

https://www.digikey.com/

Of course this is not marketing to the general public. The site in question is a injection molding machine, so should follow the same no-BS guidelines.

What’s wrong with static pages and at most 2 frames? Man I sometimes I wish the internet would revert 25 years.