In this verdict [0] of 18-02-2019 the Dutch Advertising Board came to the verdict Misleading "is de uiting misleidend en daardoor oneerlijk in de zin van artikel 7 NRC.". Are you stating that the Misleading verdict can not been given in EU countries in B2C advertisements?
For what "misleading is", see Article 2 (b) and especially Article 3 of Directive 2006/114/EC.