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Because it makes no financial sense for them. MS’s Office is ubiquitous and has a market beyond the borders of a specific OS. Apple’s solution isn’t nearly as competitive as Google’s or MS’s. It’s a “better than nothing” approach as far as I can tell. Even Google’s solution only competes because of the synergy with the ecosystem (Android), not because of technical superiority.

It’s similar to the reason MS stopped making a mobile OS.

And if you’re wondering, Google’s solution also integrate pretty poorly with the competition’s products, if they can get away with it. But in their case it’s not because it doesn’t make sense, it’s to force people into using G stuff.

Maybe this will change if Apple guarantees some privacy features but without solid technical features to compete, it’s still a tough sell.