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by ijidak
2570 days ago
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Interesting. Thank you for the suggestion. Just took a look at 3D Sure. My only concern would be the drop in conversions. I wonder what the typical drop in conversions is with this enabled. I have a sense it could be high single digits to low double-digits (e.g. 7-11%). In which case, that would cost quite a bit more. I did see there is a way to trigger this as needed. Hmmm...If we could figure out a way to identify high risk individuals in advance, that might mitigate the drop in conversion. Hmmm... Maybe a fun machine learning side project. |
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