[pmart123]

15% when the subscription is over a year and the 30% cut only applies to digital goods so Uber, Lyft and food delivery, for instance, are exempt. My guess is these fees will continue to drop naturally over time, but they probably haven't dropped fast enough.

[Wowfunhappy]

Other than government intervention, what incentive does Apple have to lower their fees, particularly as they intend for "services" to be an increased money maker going forward?

Perhaps more importantly, why should consumers be subject to Apple's good will? If consumers were able to acquire software from other sources, the market would naturally determine how much of a cut Apple actually deserves.

[kortilla]

When people buy a different phone, obviously. If iPhones are so much more expensive that it’s harming you as a consumer, why don’t you switch to one of the many android options?