[jwommack]

When they did that they were never more than 10% of the personal computer market much less the world.

Making products for everyone is exactly how they did it, with universally popular iPods, iPhones, and wearables. The two biggest revenue drivers for them are iPhones and Services(Music, Pay, App Store, etc) (https://www.apple.com/newsroom/pdfs/Q2%20FY19%20Consolidated...), they sell almost as much in iPads alone as they do in Macs. Those are all services that they famously made broadly popular and target towards the average consumer. It's only really in the Mac space that they target primarily the "high end" consumers.