[falcolas]

Apple doesn't, to the best of my knowledge, monetize data, either through ads or selling it to third parties. I'd welcome a clarification if I'm wrong.

[ipsum2]

https://searchads.apple.com/

They're monetizing user data/behavior.

One example, I didn't search very hard.

> User response is an important signal of ad relevance. If customers don’t tap on an ad, Apple Search Ads will stop showing it to them.

[syntheticcdo]

https://searchads.apple.com/privacy/

I think what you quoted is Apple saying "if no one is clicking on your ad we stop showing it to people".

[alex_young]

Yet