[curiousgeorgio]

> We'll happily refund every penny you ever paid us if you simply ask.

I'm all for giving customers the benefit of the doubt (and I'm definitely generous in giving refunds too), but doesn't this policy go a bit too far? Even if your costs are near zero, I find it somewhat unethical to say "yes, I have proof that you used my service and received the value I promised to provide... and yet the contract of the sale (implied or explicit) - past or present - is effectively nullified at your request at any time".

While it often doesn't make sense to chase after money from customers who make these kinds of requests, it also feels wrong (to me) to encourage that kind of consumer behavior. The retroactive part seems especially ripe for abuse from customers who decide to switch to a competitor, making their switching cost effectively negative (they're incentivized to leave you).

Yes - on the whole, people are usually honest and respectable. But in my experience, a surprising number of those same people value saving a few bucks over a clean conscience.