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Millennials are typically defined as an age-cohort. So yes, you could apply that term to denote a certain generation of Africans, no problem. It may not be useful or confusing, but there's technically nothing wrong with it. One of the key traits (stereo)typically discussed in the media w.r.t. millennials is a sense of entitlement, growing up with technology. And to a lesser extent, millennials tend to be more understanding of the importance of the environment and diet. That happens to reflect exactly the article's premise: agriculture is seen as something that poor, illiterate rural people do. Whereas millennials in Africa are urbanising, have mobile phones, are literate and went to school and are looking for a manufacturing or services job, not an agricultural one. The concept of the millennial translates just fine to the African context, in the case of this article. The average age in Africa is 24, yet the average farmer is 60. That's where millennials come in, reshaping the idea of farming, and giving it a modern touch. That's what the article is about. > Aren't these generational terms relevant to the USA only? I mean, even if you disagreed that an African millennial made sense as a concept... there's hundreds of millions of people living in countries with very similar concepts. (e.g. much of Europe, Canada, Australia, Japan etc). It's not a term exclusive to the US. |