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> Often viewers are incentivized to watch the tournament, by being offered exclusive cosmetic items in game or some premium currency for the game. This makes the view counts artificially inflated by people just looking for the handout. But the esports coordinator gets to flex the big viewer number as if it were organic. Precisely. Just to give you a quick example - since time shifting came into play for TV consumption, the perceived value of TV advertising campaigns decreased (though I don't think it became cheaper, but I think that's for other reasons) - except for live sports events. That's a premium in a world where people can see content on their own terms, and where our attention is constantly shifting attention between screens. Live sports events is the only time we're comfortable assuming that a huge audience has their attention retained in the TV screen. It's a emotional thing, a social thing, and truth be told, it's the most spoiled type of content even few seconds after major in-game events. Everyone wants to see it in real time. There's no need to give any incentive for this behavior. Hell there's a whole sales event surrounding it (beers, snacks, etc, thrive on such events). Now, there are people who act the same way for esports... but like you said, if they need to inflate those numbers, something is not triggering it the right way, or maybe it simply doesn't have what it takes yet. Constant meta changes, forced metas by developers, grinding, balance issues, boring (but effective) strategies, predictable outcomes, a lot of small things that off put their highest potential audience - the players. If they can't retain their attention, it will be difficult to do it for anyone else. |
I'm not convinced. The NFL has all of these, and it's still huge. The one important thing e-sports lacks is tradition and culture. "Everyone" watches the superbowl. "My family grew up watching football/playing in high school"
This is all stuff that took 100 years to organically come together, though maybe it really only got big the past 40ish, I'm not sure.